If you need our help to build your ad, a Colorado Neighbors representative will visit with you before the ad is generated to focus your advertising goals to create an ad to meet the unique needs of your business! We will help make your advertising work for you.

Colorado Neighbors staff will help you produce a quality, high-impact advertising campaign designed to provide multiple impressions of your business to your target market on a short-term. We will provide for you, through our unique "Neighbors Bucks" coupon section, a tool in which you can deliver a strong "call to action" to your consumer by offering incentives to do business NOW! "Neighbor Bucks" also provide you an excellent tracking mechanism to help determine the effectiveness of your campaign.

Colorado Neighbors is not only beautiful in its design, but also interesting in its content. Our monthly "Neighborhood" articles, such as our "From Your Neighbors Kitchen," promote not only product loyalty, but also community participation in the magazine content. The goal is simple: Create, by design, a vehicle which encourages multiple "looks" as well as maximum shelf-life. To us, it's all about the results.

Click on the drop-down sections below for more information.

You will need to have an FTP client installed on your computer in order to send Colorado Neighbors your advertisement files. If you do not have FTP software installed already, you can get one for free using the links provided.

Filezilla	SmartFTP	Fetch (Mac)

You can use the following settings to access our FTP:

Server: ftp.coneighbors.com
Username: anonymous@coneighbors.com
Password: anonymous

Anonymous logins are welcome at the Colorado Neighbors FTP, you may upload files for your ad to the INCOMING folder, however you will not be able to see these files once they have been uploaded. This is to provide privacy and security to our neighbors' businesses. If you would like to advertise with Colorado Neighbors Magazine, at your request, we would be happy to provide you with a secure login and personal folder on our FTP site.

1) Know your audience.

Always gear your ad to the needs and tastes of your readers. Are they everyday consumers? Upscale young professionals? Hard-boiled buyers with a bottom-line mentality? Executives in your field? Your ad style should suit the audience you're addressing, but all copy should be crips and clear and have friendly and extroverted tone. Do a little informal research to learn what interests your prospects. Call some customers and potential customers and ask them about their needs and concerns.

2) Position your product or service.

How is it different from or superior to the competition? What do you offer that the competition doesn't? Positioning is critical if you want to develop a successful marketing strategy in a competitive situation.

3) Grab their attention.

Use your headline to generate interest in your product or service immediately. Don't be afraid of long headlines - they work!

4) Talk benefits, benefits, benefits - not features.

This is the most important part of your ad. Always focus on what your product or service will do for the customer. For instance, think of a pencil; the eraser is a feature. The benefit of the eraser is that it's easy to correct mistakes.

5) Show the product.

Photographs add visual interest to your ad and are more effective than illustrations. Show the product in use, if possible.

6) Create a focal point.

One large picture is better than several small photos. Make your photograph large and clear to show details, without sacrificing the size of your copy.

7) Make your ad easy to read.

If the customer has to work to read your copy, he/she won't read it. Pick a good, readable type face. Don't use all capital letters. Use italics sparingly. And especially avoid reverse type (white type on a black background) - it really limits readability.

8) Keep it simple.

Use short, common words (say "get," for example, instead of "receive"). Keep sentences short (10 words or less) and break copy into short paragraphs. The added white space invites readership.

9) Make it easy to buy.

If you accept credit cards, say so. Tell your customers what the product costs. Don't forget to include your address too.

10) Ask for the order.

Announce a reason why a customer should take time out of his/her busy schedule to visit your store. Now is not the time to be shy. Just adding the words, "Call today!" can increase your response.

Focus your advertising goals to meet the unique needs of your business!

You can download this brochure in PDF format here.